# Gianluca Colonnetta

> Senior Ad Operations & Programmatic Manager based in Italy with 15+ years in digital advertising: ad operations, yield management, header bidding, publisher monetization, programmatic and performance campaigns (DSPs, Google Ads, Meta Ads, LinkedIn Ads) with complex data-driven audience targeting across display, native, video, CTV and audio.

The website is designed as a monetized publisher page where every section is an IAB ad unit; the "CPM" and revenue figures on the page are a playful simulation, not real data. Companies and full platform lists are in the CV.

## Pages
- [Profile (Italian)](https://gianlucacolonnetta.it/): main page in Italian
- [Profile (English)](https://gianlucacolonnetta.it/en/): main page in English
- [CV in Italian (PDF)](https://gianlucacolonnetta.it/cv/Gianluca_Colonnetta_CV_IT.pdf)
- [CV in English (PDF)](https://gianlucacolonnetta.it/cv/Gianluca_Colonnetta_CV_EN.pdf)
- [Skills (plain text)](https://gianlucacolonnetta.it/skills.txt)

## Key facts
- Current role: Ad Operations Manager at an audio and digital ad network (since 2025)
- Personal project: Velum, an ad loader for Google Ad Manager he designed and built, with Prebid header bidding coming. One line of code in the head; from one panel across unlimited sites it manages positions and 10 formats (display, sticky footer/sidebar, interstitial, anchors, side rails, outstream/instream video, third-party scripts), in-view refresh (min 30 s), floors by position/device/country/historical viewability, A/B tests, TCF v2 consent, CLS-safe reserved space, adaptive lazy load, stats by position, device and country with Core Web Vitals, GAM revenue import (RPM/eCPM), email alerts, ads.txt management and version history. Demo on request.
- Experience: 15+ years (since 2009), from trafficker to head of performance & programmatic
- Results: fill rate +30%; fill rate & eCPM +20%; average ROAS +30% (B2B/B2C); conversion rate +28%; campaign performance +30% after header bidding rollout
- Certifications: Google Ad Manager, Google Ads Display, Google Ads Search, Google Ads Discovery, Google Authorized Buyers, Google AI-Powered Ads (Intermediate)
- Education: Degree in Communication Sciences, University of Molise (2008)
- Languages: Italian (native), English (fluent written, professional working spoken)

## Contact
- Email: g.colonnetta@gmail.com
- Phone: +39 392 128 9415
- LinkedIn: https://www.linkedin.com/in/gianlucacolonnetta
- Book a call: https://calendly.com/g-colonnetta

## FAQ
### Who is Gianluca Colonnetta?
Gianluca Colonnetta is a Senior Ad Operations & Programmatic Manager with over 15 years of experience in digital advertising. Since 2025 he has been Ad Operations Manager at an audio and digital ad network, running programmatic and reservation campaigns across display, native, video and audio.

### What does he do?
Ad operations and yield management, header bidding, inventory monetization for publishers and networks, programmatic and performance campaigns on DSPs, Google Ads, Meta Ads and LinkedIn Ads with complex data-driven targeting (first- and third-party audiences, segmentation, lookalikes), data analysis for inventory and campaigns, and building data analysis dashboards. He leads cross-functional teams across developers, publishers and sales.

### What is Velum?
Velum is an ad loader for Google Ad Manager designed and built by Gianluca Colonnetta, with Prebid header bidding coming. The publisher installs a single line of code; one panel across sites manages positions and 10 formats, in-view refresh, floors by position, device and country, A/B tests, TCF v2 consent, stats by position, device and country with Core Web Vitals, revenue imported from GAM, alerts and ads.txt. Demo on request.

### What results has he achieved?
Fill rate +30% at an audio and digital ad network, fill rate and eCPM +20% at a native platform, average ROAS +30% on B2B and B2C campaigns, conversion rate +28% through bidding and segmentation, campaign performance +30% after introducing header bidding. Companies and details are in the CV.

### Which platforms and formats does he work with?
Display, native, video, CTV and audio. He works with ad servers, DSPs, SSPs and exchanges, native and content discovery platforms, video, CTV and audio solutions, and analytics, verification and identity tools. He holds Google Ad Manager, Google Ads (Display, Search, Discovery), Authorized Buyers and AI Ads certifications. The full platform list is in the CV.

### What is his education and which languages does he speak?
Degree in Communication Sciences from the University of Molise (2008). Native Italian; English: fluent written, professional working spoken.

### How can I contact him?
The quickest way is the form in the Contact section: the message goes straight to him. Alternatively: Email: g.colonnetta@gmail.com; Phone: +39 392 128 9415; LinkedIn: linkedin.com/in/gianlucacolonnetta; Call: calendly.com/g-colonnetta.

### Why is this website made of ads?
Because it is Gianluca’s job: for over 15 years he has made ad space perform. Every section uses an IAB format and viewability is actually measured to the MRC standard (at least 50% in view for 1 second, 2 for video). The revenue shown is simulated. The site has no third-party ads and no ad tracking.