# skills.txt · Gianluca Colonnetta · 2026
# format: skill, detail, relationship
# DIRECT   = I do it hands-on
# RESELLER = I lead a team that does it well
contact=g.colonnetta@gmail.com

# --- sell side
yield-management, ecpm+fill-rate, DIRECT
header-bidding, client+server-side, DIRECT
floor-price, waterfall, DIRECT
ad-serving, trafficking+troubleshooting, DIRECT
publisher-onboarding, tech-support, DIRECT

# --- buy side
programmatic-buying, dsp, DIRECT
google-ads, search+display+video, DIRECT
meta-ads, facebook+instagram, DIRECT
linkedin-ads, b2b-lead-gen, DIRECT
funnel-optimization, roas+cac+ltv, DIRECT

# --- data analysis
inventory-analysis, fill+ecpm+viewability, DIRECT
campaign-analysis, cpa+roas+budget-allocation, DIRECT
dashboard-design, data-viz+kpi-automation, DIRECT
sql, reporting+data-cleaning, DIRECT

# --- data and targeting
audience-targeting, first+third-party-data, DIRECT
audience-segmentation, behavioral+contextual+geo, DIRECT
custom-audiences, lookalike+retargeting, DIRECT
identity, cookieless+id-solutions, DIRECT

# --- formats
display, native, video, ctv, audio, rich-media

# --- data and quality
tracking, pixel+tag-management, DIRECT
attribution, ab-testing, DIRECT
ad-verification, fraud-prevention, DIRECT
web-performance, core-web-vitals, DIRECT

# --- people
team-management, cross-functional, RESELLER
training, header-bidding+ad-ops, DIRECT
sales-support, feasibility+offer, DIRECT

# --- technical
html, css, javascript, php, cms, ai-tools

# --- languages
lang=it  # native
lang=en  # fluent written, professional working spoken

# certifications, platforms and companies: see the CV
# cv=https://gianlucacolonnetta.it/cv/Gianluca_Colonnetta_CV_EN.pdf
# web=https://gianlucacolonnetta.it/en/